Do you know that a high bounce rate can kill SEO efforts? Heavy bounce rates are incredibly harmful to any site. Because your ideal audience visits the site and bounces off.
They even do not give you a chance to show your content and convert them. So, what can you do in this case as it can reduce your revenue? You may look for the best solutions to decrease the bounce rate.
There can be several techniques to decrease bounce rate. And keep the visitor on the site for a long time. In this article, we will share some tips to minimize bounce rates in a few weeks.
#1. Work on content readability
Your ideal visitors leave the site because they do not understand the complex language you have used in articles or blogs. Hence to save your search engine optimization efforts, you need to improve the readability of the content you post on the site.
Also, you can use headings, subheadings, and bullet points. These things will also help you to increase the readability of the content.
#2. Do not use pop-ups
For you, pop-ups are a great way to connect with visitors. But your visitors can be irritated with such elements you use. Search engine optimization is also about good customer experience. Hence, it's better to prevent using pop-up push notifications.
You must know that over 70 percent of users find pop-ups irrelevant. Thus, if you are using pop-ups on your website. Then it can be the most significant reason your website is getting a high bounce rate.
#3. Improve call to actions
If you aim to sell something using your website. You may also use a call to action phrase or keywords. But when you use such CTA's, you have to make sure it's attractive.
So, the user can engage and get a reason to reach you for the quote. But if you do not use CTA's properly, it will also increase the high bounce rate.
#4. Keep posting a new and engaging blog.
Many websites rewrite the old content and publish them on the website. But it is not a good practice you need to execute as a marketer. Because Google and other search engines like fresh content with the latest information.
Also, if you have written content in a meaningful and engaging way. Then it will not only rank but also engage with the audience. Hence you will see improvement in the bounce rate you were struggling with.
So, these four are the best way you can improve the bounce rate from your site. And take search engine optimization to the next level for more success.