And leading the charge of the fishnet body stocking is sizzling supermodel Ashley Graham.
The 28-year-old beauty wowed the audience at New York Fashion Week modelling her own lingerie line called Black Orchid.
Proving she’s not shy of showing off her killer curves, Ash proudly strutted down the runway in sexy cut-out bras, lace and sheer knickers.
It came in stark contrast to earlier in the week when Victoria Beckham was slammed for the gaunt models she sent down the catwalk, with fans branding them “anorexic” and “dead-looking”.
Instead, with her size 18 figure, 36DDD chest and 46-inch hips, Ashley is heralding a new era of models with curves in all the right places.
She’s even coined her own Twitter hashtag – #IAmSizeSexy.
Ashley says: “As a teenager and new model, I was told to look up to Marilyn Monroe or Jennifer Lopez, mainly because they were two of the only curvier women considered beautiful.
“Thankfully, now that’s changing.
Myself and other curvy role models are proving that one size does not fit all.
As a body activist, I’m constantly reminding women that beauty is beyond size.
“We need to embrace and celebrate our bodies full body stocking and show society there are no such things as flaws.”
Plus-Size Fashion Week with models including David Hasselhoff’s daughter Hayley on the catwalk.
Organiser Rianne Ward says: “We want to be taken seriously. Plus Size fashion is not a gimmick, nor is it going away.”
Ashley adds: “Why should curvy women struggle to find clothes that make them feel good?
"How can she love herself if she can’t dress herself? I feel like I am a body activist.
"I am standing up for curves. I am standing up for change.”