According to the Market Statsville Group (MSG), the Global Automation Testing Market size is expected to grow from USD 24.1 billion in 2022 to USD 160.4 billion by 2033, at a CAGR of 18.8% from 2023 to 2033.
The demand for testing process automation, solutions for a better customer experience, and an increase in the use of cutting-edge AI-enabled technologies for software testing environments are driving the growth of the automation testing market. However, the market's expansion in the upcoming years is projected to be hampered due to the growing complexity of implementing the switch from manual to automated testing. Artificial Intelligence (AI) and Machine Learning have been the main forces behind the shift toward automation testing (ML). As it shortens the test lifecycle, AI is becoming more and more important in testing.
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Global Automation Testing Market Dynamics
Drivers: Growing Adoption of Advanced Technologies
Due to the rapid development of present technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and machine learning, the automated testing industry has a strong opportunity to assess a variety of cutting-edge technical endpoint interfaces. In recent years, rule-based software has been used to manage the majority of commercial processes. Software testing is in high demand as digital transformation quickens. In order to innovate, automate procedures, save money, and gain a competitive advantage, many organizations are integrating IT into their business systems. Some technologies powering digital transformation include big data, cloud computing, business analytics, and artificial intelligence. IT solution implementation requires a large financial investment, and any system bugs or outages can cost businesses dearly in terms of revenue and reputation. The software operations must therefore be flawless and efficient. Software upgrades fall under the same category. Therefore, automation testing is necessary to ensure that the software operates as intended. Additionally, increased Industry 4.0 technology and the growing adoption of 5G are augmenting the market’s growth. Nowadays, automated testing depends on continuous delivery, accelerating release cycles, expanding test coverage, and ensuring high-quality releases.
Scope of the Global Automation Testing Market
The study categorizes the automation testing market based on testing type, endpoint interface, service, and end-use area at the regional and global levels.
By Testing Type Outlook (Sales, USD Billion, 2019-2033)
Functional Testing
Non-Functional Testing
By Endpoint Interface Outlook (Sales, USD Billion, 2019-2033)
Web
Embedded Software
Desktop
Mobile
By End Use Outlook (Sales, USD Billion, 2019-2033)
Banking, Financial Services, and Insurance (BFSI)
Defense and Aerospace
Automotive
Healthcare
Others
By Service Outlook (Sales, USD Billion, 2019-2033)
Advisory and Consulting
Implementation Services
Support and Maintenance
Others
By Region Outlook (Sales, USD Billion, 2019-2033)
North America
US
Canada
Mexico
Europe
Germany
Italy
France
UK
Spain
Poland
Russia
The Netherlands
Norway
Czech Republic
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Indonesia
Malaysia
Thailand
Singapore
Australia & New Zealand
Rest of Asia Pacific
South America
Brazil
Argentina
Colombia
Rest of South America
The Middle East & Africa
Saudi Arabia
UAE
South Africa
Northern Africa
Rest of MEA
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Functional Testing segment accounts for the largest market share by the size of the testing type
Functional testing dominates the market in terms of revenue and adoption. Functional testing involves testing the functional requirements of software applications to ensure that they are working as intended. This type of testing is critical to ensuring that software applications meet the user's needs and function properly. Functional testing is widely used across industries, and the demand for functional testing services and tools has been steadily increasing. While non-functional testing is important, it is typically a smaller part of the overall testing process and is often conducted after functional testing has been completed.
North America is projected to account for the highest market share by region
Based on the regions, the global Automation testing market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. According to regional analysis, the market in North America represented the largest revenue share in the global automation testing market due to the region's growing emphasis on the highest level of security and their adoption of cutting-edge technologies, particularly in the United States and Canada. The popularity of smart consumer electronics in the United States is rising, boosting market revenue growth. Smart consumer gadgets include software, operating systems, and online applications. Over the course of the projection period, it is anticipated that as smart consumer devices become more widely utilized, demand for test automation services will increase in the region. Due to the increasing adoption of automation testing across numerous industry verticals across various nations throughout the region, especially in China, Japan, India, and Australia, is anticipated to drive the market the forecast period. This region's large economies, particularly China and India, have a sizable customer base. Additionally, numerous governments in this region are launching initiatives to hasten the uptake of cutting-edge technologies like machine learning, artificial intelligence (AI), the Internet of Things (IoT), cloud-based services, and web and mobile apps, which is driving up demand for automation testing tools in this area.
Key Market Players in the Global Automation Testing Market
The Automation testing market has a significant competitor and extremely cutthroat in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.
Major market players in the global Automation testing market are:
IBM Corporation
Micro Focus International plc.
Capgemini SE
Tricentis USA Corp
SmartBear Software Inc.
Parasoft Corporation
Cigniti Technologies Limited
Keysight Technologies Inc
Invensis Technologies Pvt Ltd
Sauce Labs Inc.
Afour Technologies
Invensis Technologies
QA Mentor
Testim.Io
Codoid
Mobisoft Infotech
Infostretch
Thinksys
Astegic
Cygnet Infotech
Qualitykiosk
Qasource
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