Choose your market niche

If you and I decide to start a business together, we choose to open a physical store on the street, then we can not sign an 18-month lease, order display furnishings, install carpets, hook a phone line, hire employees without knowing that we want to sell what. However, online retailers - or rather casual sellers who want to be successful online retailers - do this every day.
Regardless of the company name, product line or business or marketing plan, new online sellers sign up for services such as Chinabrands, partner with third-party vendors to create an online store, and then start asking "Hey, what should I sell?" They went to eBay to see what they were selling and then decided to sell the same dropship handbags product - usually consumer electronics - slightly lower than the competition. They ended up feeling disappointed, mainly because their profit margins were low.
The problem is that these misguided newcomers have nothing special to choose from, so they try to compete on price alone - this is an almost reliable way of bankruptcy. One of the keys to the success of online retailing is the ability to build yourself as a person or company to purchase a specific related product. For example, Tiger Woods is best not to sell golf equipment, not home decoration... Martha Stewart is more qualified to sell.
Sell ​​what you know
Interestingly, first-time online retailers often overlook their own areas of expertise and enthusiasm. A person who has been playing with a car engine in the garage all of a sudden decided to start selling video games because their children in the neighborhood are very popular. Or a woman who is passionate about photography for a lifetime, decided to open her own large department store online and sell anything.
At Chinabrands, we have a unique opportunity to meet many talents who have just begun to choose the wrong product. One of the talented people, we are affectionately called "Dragon Lady", they are interested in selling consumer electronics, although she really likes the art education of throwing darts in local bars. She knows very little about darts, is passionate about the game, and is in good shape in local, regional and world dart scenes. Once we pointed out to her that she could sell darts and darts related equipment online, her eyes would be full of possibilities. In her case, a woman who focuses on darts makes her unique, as is her product knowledge and sheer passion for the game.
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