India Air Purifier Market
India Air Purifier Market is expected to grow substantially, increasing from US$ 157.2 million in the year 2022 to US$ 1,169.10 million by the year 2030, according to Renub Research. This growth demonstrates an impressive compound annual growth rate (CAGR) of 28.51% during the period of 2023-2030, stimulated by growing air pollution, heightened health awareness, and increased demand for clean air for indoor space in residential and commercial areas.
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Air Purifier and its Popularity in India
An air purifier is a device that removes impurities from the air, including dust, smoke, allergens, and toxic chemicals. It employs filters or other sophisticated technologies like HEPA, activated carbon, UV, or ionizers to clean indoor air to make it safer to breathe. Air purifiers have picked up considerable interest in India in the last few years as air pollution levels worsened across the country, especially in cities such as Delhi, Mumbai, and Bangalore. Growing health awareness of respiratory illness and indoor air quality has turned air purifiers into a necessary household appliance and office equipment. Demand has increased in the post-pandemic period as people value health and hygiene more than ever before. Schools, hospitals, office spaces, and shops are also adopting these devices to provide a cleaner space.
Growth Driver in the India Air Purifier Market
Increasing Pollution Levels
India is always among the world's worst air polluters. Urban areas regularly measure particulate matter (PM2.5 and PM10) far beyond levels that are considered safe. This causes direct harm to health, resulting in an increase in respiratory problems, allergies, and asthma. As a result, consumers are now spending more on air purifiers to safeguard themselves and their families. Governmental actions and awareness programs have also further increased the trend, with clean air now being a prime concern in most homes.
Increasing Health Awareness
An important increase in health awareness among Indian consumers has increased the need for hygienic indoor spaces. Post-COVID-19, individuals have been more cautious about airborne viruses, bacteria, and allergens. Air purifiers have shifted from being high-end appliances to necessity health products. Additionally, the industry has pushed back with cost-effective, efficient models, making it more accessible than metros to small cities and towns.
Trends in the India Air Purifier Market
Smart and Connected Air Purifiers
Indian consumers are moving towards smart air purifiers with IoT features. Such models come with real-time air quality monitoring, remote controls through apps, and voice assistant integration, such as Alexa and Google Assistant. The tech-conscious, younger generation favors these features, increasing demand for higher-end models. Brands are riding this trend by launching more connected, intuitive devices with AI-based features.
Expansion into Tier II and Tier III Cities
The market for air purifiers is expanding beyond large metro cities. Growing air pollution in smaller cities, combined with better internet penetration and e-commerce, has resulted in increased market coverage. Companies are now targeting semi-urban and rural markets by launching affordable, compact, and energy-saving models, bringing air purifiers within reach across India.
Top Air Purifiers Popular in India
Dyson, Philips, Honeywell, Xiaomi (Mi), and Sharp are some of the best air purifiers that are trending in India. Dyson prides itself on its high-end look and cutting-edge filtration technology. Philips provides long-lasting HEPA-based purifiers that are good for Indian conditions. Honeywell is famous for easy-to-use products with real-time indicators of air quality. Xiaomi offers affordable smart air purifiers, which are trendy among the millennials. Sharp is good for employing Plasmacluster Ion technology for improved purification. These brands operate across different price segments and are accessible across offline and online retail channels, which allows them to reach a wide customer base. India Air Purifier Type-III Market
The India Type-III air purifiers emphasize multi-layer filtration systems, such as HEPA and activated carbon filters. These are favored due to their effectiveness in eliminating pollutants, allergens, and toxic gases. They are ideal for medium and large rooms and gain traction in residential and commercial environments. The demand is propelled by consumers who care about health looking for advanced air-cleaning features.
India Fixed Air Purifier Market
Fixed air purifiers, which are mounted in walls or ceilings, are on the rise in commercial applications such as hospitals, offices, and schools. They provide constant purification with minimal user interaction. The increasing demand for permanent installations in densely trafficked indoor environments in India is driving the market. Their inconspicuous design and strong purification capacity make them an appealing choice for mass installations.
India Online Air Purifier Market
The Indian air purifier online market is expanding at a fast pace because of the convenience provided by e-commerce and rising internet penetration. Customers love to browse and compare products on sites like Amazon, Flipkart, and brand websites. Online sales provide more reach, price discounts, and more detailed product details, luring urban as well as rural consumers. Brands are also introducing online-only models to capitalize on this trend.
India Type-V Air Purifier Market
Type-V air purifiers have sophisticated filtration phases, such as ionization and UV sterilization. These are premium products targeted at individuals with intense allergies or asthma. In India, the demand is growing in metropolitan areas, particularly from high-end customers. Type-V versions are widely employed in hospitals, clinics, and houses where high-grade air is necessary, driving their consistent market growth.
India Small Retailers Air Purifier Market
Small stores in India are major distributors of air purifiers, particularly Tier II and III cities. They close the accessibility gap by providing in-store demonstrations, EMI schemes, and expert recommendations. As awareness increases outside the metros, small stores are becoming increasingly important to educate consumers and increase market penetration at the grassroots level.
Technology – Market has been covered from 5 viewpoints:
• Type-I (HEPA + Carbon)
• Type-II (HEPA + Carbon + Ionizer)
• Type-III (HEPA+ Carbon + UV)
• Type-IV (HEPA + Carbon + Electrostatic)
• Type-V (HEPA + Carbon + Ionizer + UV Light + Electrostatic)
Mounting Type – Market has been covered from 2 viewpoints:
• Fixed
• Portable
Distribution Channel – Market has been covered from 3 viewpoints:
• Small Retailers
• Modern Retail/ MBO
• Online
End Users – Market has been covered from 3 viewpoints:
• Commercial
• Residential
• Industrial
By State
• Pune
• Chennai
• Delhi NCR
• Mumbai
• Bangalore
• Hyderabad
• Ahmadabad
• Surat
• Jaipur
• Others
By Company Analysis
• Blue Star Limited
• Honeywell Automation India Ltd
• LG Electronics India Pvt. Ltd
• Philips India Ltd
• Sharp Business System India Pvt Ltd
• Xiaomi Technology India Private Limited
• Dyson
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