He is clearly 2K MT integrating into the basketball scene and being a player in the international arena and doing a large number of things in the world of basketball. When we announced the teaser, everyone thought it was going to turn out to be another athlete in basketball... Then you realize it was a vision that came together and is so exciting that we can live in fashion, culture and music. 2K is seated at the table now.
Do you think this will become a trend now that covers are available? A non-athlete, an actor as well as another rapper?
In fact we're starting to live in places that don't only play basketball or aren't just video games. So I definitely think that's likely to happen as we continue to develop within the culture ecosystem and the places it might bring us, who knows? Right? It is common to hear that athletes would like to be musicians, athletes want to be musicians. You hear it all the time, you've seen it. You've heard about the Serge Ibaka thing last week that he had 35 million listeners on Spotify. It's like living in a sense. It's 2K's job in that regard is to be as authentic as is possible and challenge the boundaries of our culture. Therefore, wherever we can play in that, I think that's something that's going to inspire us.I have to ask this. A lot of fans Buy NBA 2K MT wondered why 2K23 didn't have a joint cover featuring LeBron and MJ in the legend edition? Did you guys consider LeBron?