Video animation services have become much more advanced since their first appearance. This is because animation techniques, from motion graphic animations to custom 2D & 3D illustrations and animations, have progressed astonishingly fast. Have you ever wondered what emerging trends are shaping the video animation services industry? In this blog post, we’ll explore exhilarating advancements and trends transforming marketing-related video animations into something phenomenal. Get ready to enter a world brimming with creativity.
1) Virtual Reality (VR):
Among the most important trends in animation video production is the incorporation of virtual reality. Virtual reality is essentially a computer-generated simulation of a 3D environment (which mimics real life). The user can interact with this environment. Virtual reality technology led to the rise of immersive storytelling. A special Virtual Reality headset (or a virtual reality video) lets viewers enter and observe an interactive and 3D-animated world.
The virtual environment may be a video game or an interactive cartoon. Behind this is a team of highly skilled experts who Rig, skin, and pose characters in a way that fits perfectly with the story and the message. Moreover, they develop the environment by creating vivid and similar to real-life surroundings. There are many types of virtual reality animation, including stylized virtual reality animation, CGI virtual reality animation, virtual reality animation combined with live-action, and whiteboard virtual reality animation. Each one of these has its own unique features and provides various benefits to animators. This technology dramatically altered the way we confront animation, creating a truly exciting, immersive, and engaging experience.
2) Motion Graphics:
Motion graphics are now a key part of every amazing animation video. They bring depth and vigour to storytelling by strategically incorporating graphic design, animation, and cinematography. Motion graphics work by bringing static graphics to life through movement, changing your message into a pleasing, engaging, and memorable visual experience. Ultimately, animators use motion graphics and other techniques to make animation videos that are a delight to the eyes.
Motion graphic animated video makers utilize this trend to make explainer videos, advertisements, and corporate presentations to make a bigger, stronger impact on the audience. This happens because of motion graphic video’s ability to explain difficult concepts, display data and information, tell stories and create awareness for your brand in a visually appealing and interactive way. Because of the continuous innovations in software and technology, motion graphic animated video makers develop consistently evolving content that looks more refined and visually striking, better captures the audience's attention and retention and easily transfers information seamlessly than it did in the past.
3) 2D Animation:
While 3D animation secures the dominant spot in animation techniques, 2D animation continues to hold its importance. It is a good choice for anyone who wants ease, clarity and versatility for their different projects and assignments. 2D animation consists of drawing and animating objects, characters, and scenery on a two-dimensional plane and giving them life with expressions, motion, and storytelling.
2D animation has evolved over the years. Marketing-based video animation makers have embraced 2D animation, which is now more visually appealing and charming in appearance than its predecessors, as a good tool to achieve their goals. With advanced software and tools, custom 2D & 3D illustration artists can create stunning, simple or intricate 2D animations (or 3D). 2D animation makes a powerful impact that remains with your audience long after the video is over. In addition, they make communication easy. For these reasons, 2D animation is an effective tool for successfully developing brand awareness and loyalty.
4) The Integration of AI and Machine Learning:
Many industries have transformed due to the introduction of Artificial intelligence and machine learning, including animation video production. These technologies allow users to render faster, automate character animation, and create impressive visual effects and custom 2D & 3D illustrations. Artificial Intelligence algorithms assess and construe data to create lifelike animations, reducing the overall time, effort, and costs to develop stunning animations. What took weeks to develop before can now be done in days. This is because the number of manual labour tasks has been considerably reduced. Artificial intelligence has truly created convenience for people everywhere, including animators. The ongoing developments in AI and machine learning will bring further ease in production and spectacular animation visuals. So you can expect even more fantastic animations in the future.
5) Mobile Animation:
Most of the world's population uses smartphones and tablets, so mobile animation has become very popular. Fun and fast mobile-friendly animated videos are commonly shared on social media platforms like TikTok, YouTube, Facebook, and Instagram. The goal is to captivate millions of mobile users. Mobile animation offers a unique opportunity for businesses to engage with their audience, which prefers to-the-point, attention-grabbing, and exciting content. Many companies provide mobile animation services in addition to their other video-making services because they are just so important. For instance, Kreativehive, one of the best animated video-making companies, is also proficient in mobile animations.
Due to these marvellous developments and ever-changing trends in animation, the time ahead for animation video-making is packed with limitless potential. Virtual reality, 2D animation, Artificial intelligence integration, motion graphics, and mobile animation are some of the prominent trends. They give shape to the marketing-related video animation industry. These developments provide innumerable ways for motion graphic animated video makers and other animators, storytellers and marketers to attract and engage audiences, directing them to take desirable actions (sales), all in an enjoyable and lively way.
Wrapping up
If you’re looking for a trusted partner to deliver video animation services, then look no further. At Kreativehive, we don’t just craft videos; we create experiences that entertain, engage, and leave a positive impact on your audience. In these competitive times, animation is a surefire weapon for standing out from the crowd, and Kreativehive is here to help you use it successfully. We meticulously develop effective and reliable animated solutions that do justice to your brand. Contact us today to find out more about the various services we offer and discover how our team of highly qualified and skilled experts can help bring your brand to life.