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How good web designing on your website improves its speed

Submitted by accentuate on Thu, 11/12/2020 - 23:20

A business’s website is much more than just a presence, or place you have on the internet. Having a fantastic proactive web design on Gold Coast is vital to your business’s survival.

Your website represents your business identity and provides potential customers with their first impression of your business and what they can expect from your company and dealing or associating with you. Having a good high speed web design and high performing website can make or break a business.

If your website appears unprofessional or is slow loading you will not be able to attract visitors and have the opportunity of turning them into customers. The real challenge of having a viable internet website is in finding an affordable web design company on The Gold Coast who will give you a cost-effective and profitable return on your investment with them.

Some of the aspects of good web design that improves its loading speed are:

• Every aspect of your web design influences you loading speed and search engine rankings so it’s vital to follow the SEO best practice suggestions while designing websites
• The vast majority of web searches are now made using smartphones, in fact, Google algorithm’s are set to favour websites that are mobile optimised and streamlined for fast loading speeds

What is web speed?

There are two aspects of web speed, page speed and site speed, but they are both important!
Page speed is either the time it takes for a page to load and be completely displayed or the time for the first byte of information from the server.

The distinction is important because Google (it’s believed) measures the speed or loading time of the first byte to find a page speed for ranking purposes.
Search engines are allocated a time or crawl budget for crawling sites. So if your page speed is slow they may not pick up vital information from your site that could impact your indexation and relevancy

Good web design encompasses such things as
• Compression of images and files
• Optimizing your JavaScript and HTML by removing all unnecessary characters, unused code and comments
• Optimise all images, ensuring they are in the correct format and compressed
• Reducing or eliminating page redirects
• Remove any render-blocking JavaScript, so your page does not have stop loading to deal with it, increasing loading times
• Leverage browser caching so your visitor’s return to your site they don’t need to reload the whole page
• Improve your server response time by removing bottlenecks and a lack of adequate memory

Creating good web design on The Gold Coast is part science, part knowledge, part experience and part an art form. It’s no longer practical or cost-effective for most people to attempt to create their own web design as a poor web design will give poor results and coupled with a slow loading speed is a recipe for financial disaster.

When you are looking for good web design on The Gold Coast it’s important you use a local web designer with a proven track record who understands how important it is for your web site and content to have fast loading speeds and to be instantly visually appealing to your visitors. Your web presence is your business showroom and gives your visitors their first impressions of your integrity and competence.