Responsive web design is a tool that allows a website to adjust to the size of a user’s screen and adapt to the resolution of the device from which it is being accessed. It is meant to provide the best experience to users no matter what the size of the device is. The device may be a smartphone, tablet, laptop or PC. Responsive websites are designed using HTML and CSS. With this technology, the websites can automatically shrink or enlarge, resize and hide giving the user a fully rendered web page.
The need for responsive website designing
Gone are those days when people used a PC or laptop to perform any task on the internet. Today most people are using smartphones for browsing and shopping online than ever before. According to a study, about 77% of adults own a smartphone and 72% prefer mobile-friendly websites. That is why it is of paramount importance for the business to have a responsive website so that they don’t end up losing potential customers and eventually lose business. Hiring a website designing company can help businesses in this regard. Let’s check out how they can contribute to the growth of a business.
- Reach mobile and tablet audience: Wide usage of mobile devices is the driving force behind responsive websites. Previously, the sites used to be device-specific. A responsive website designing company can create responsive websites for your business and help you reach more and more mobile audience.
- Increases conversion rates and sales: Using standardized style sheets and a unified design approach, a responsive web designing company provides a consistent look and feel to the website. As a result, users get improved site experience. This consistent user experience creates a positive impact on potential customers increasing conversion rates and sales.
- Better visibility in search engines: A responsive web designing company enables you to avoid content duplication, as you are not required to create multiple versions of your website. Having the same content for multiple versions is dangerous. You need to optimize the content for one URL. The best SEO company NYC helps with SEO and brings your site to the top improving your search engine rankings. Your site gets better visibility as Google prefers mobile responsive websites as it is easy to organize and index the contents of responsive websites.
- Consolidates reports: A single responsive website by such a company offers the convenience of tracking users, conversions, and redirections from one site. The tracking and function continue to function and the consolidated report makes reporting and analysis easier.
- Saves money: A responsive web design company saves time and money, as there is no need to develop and maintain separate websites for desktop and mobile. With one responsive website, a business can be optimized for all devices.
- Ease of management: As you are not required to manage separate website for mobile and desktop, it is easier for you to manage. In addition, there is no need to run separate SEO campaigns. In addition, you can make changes on your own easily and quickly.
Parting thoughts
This is how hiring a responsive website designing company can take your business to the next level and keep up with the latest market trends and technologies.