You are here

Indian Food Outreach in Global Market

Italian cuisine is the most popular worldwide, followed by Chinese, Japanese, Thai, and French, according to a global YouGov research conducted earlier this year by more than 25,000 individuals in 24 countries. Indian cuisine came ranked tenth in the study. To make matters worse, it lagged behind even American food, which most Indians consider to be bland and insipid. Chokhi Dhani is the most well-known Indian restaurant brand outside of India, and it is the best Rajasthani Restaurant in Dubai. Chokhi Dhani is the most authentic Indian Restaurant in Dubai, and they offer a large variety of dishes in vegetarian and non-vegetarian cuisine. it is one of the best Luxury Indian Restaurants in Dubai. This restaurant is making Indian food to outreach global market.
 
Even though the Michelin star system is not available in India, there are relatively few restaurants serving Indian food that have earned one, two, or three stars elsewhere in the world. According to the Michelin website, just 11 of the world's 1,048 Michelin-starred restaurants served Indian food in 2018. 57 Japanese restaurants, however, received stars. France alone boasts 600 of the 2,817 restaurants in the world with Michelin stars, followed by Japan and Italy.
 
There can be a problem because there aren't many restaurants offering Dubai Indian Food as samples. Food cannot be marketed remotely, in contrast to other services where India has achieved enormous success on a worldwide scale. It requires a physical presence. If it's going to appeal to younger people in schools and universities, who typically set new trends, it also needs to be affordable.
 
Furthermore, many of the overused curries and tikkas that people order and receive are modified for a perceived non-Indian palate rather than being truly Indian. The end result is food that is not just flavorless but primarily a caricature of real Indian cuisine. Here is how Matador Network travel writer Matthew Meltzer described his initial impression of Indian food in the US: "The chicken thighs appeared suspicious because of the orange layer of slime that was covering them. Although it was labelled "butter chicken," it actually looked more like what was left in the sink after I finished doing the dishes. Unfortunately, this was many Americans' and my own first taste of Indian food." Even Nichols, who admits to being a "curmudgeon," ", Later, he did clarify that he was referring to whatever it was that Americans and Britons refer to as "Indian."
 
If Americans aren't particularly fond of Indian food, neither do Indians living overseas, according to appearances. That trend has economic justification. Blue-collar employees from India haven't moved in great numbers to Dubai. These workers are typically the ones who increase the demand for local foods. Chinese restaurants were first established in Dubai approximately 170 years ago, initially serving underprivileged immigrants who had arrived in the nation in quest of employment. In Dubai today, there are more than 40,000 Chinese eateries, but only about 5,000 Indian ones. According to available data, Indian restaurants didn't start popping up in Dubai until the first decade of the 20th century, and the true explosion only started this century.