NBA 2K has evolved from simply another product to Nba 2k23 mt be hyped in the world of games. It's now an iconic moment in pop culture that combines music, pop culture fashion, sneakers and of obviously, basketball has taken the game to heights have not been matched by any other game. With the latest edition, NBA 2K23, the game set a new standard when it announced J. Cole as the first rapper ever to appear on the cover of NBA 2K with the Dreamer Edition. While it's no surprise that 2K announced a cover like this at such a late stage in the release process, the style of the game's gameplay may have implied that this might happen some day. However, even with that said it wasn't actually the brainchild of 2K, but J. Cole's.
"Three and a half years ago when he shot a ball in one break during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to join you in MyCareer and help you to think about the possibility of that,'" Ronnie 2K tells Complex. "I was part of our team on bringing this to reality, but it was appropriate to work with his. When we put out the teaser, everyone believed that it was going to become another NBA player...it lets us to live in style, culture, and the music which means 2K is at the table now."
The J. Cole cover is one of four different covers for the new edition of 2K with the others featuring Michael Jordan, Devin Booker and a duo of Sue Bird and Diana Taurasi. NBA 2K23 talk has been in the news on social media as of late with the NBA ratings dropping this week. Kevin Durant even took at humorous remark after his 2K rating was released.On the week leading up to the game's release, we talked with Ronnie Singh aka Ronnie 2K about the decision to put MJ onto the covers over LeBron and why Devin Booker was selected over other NBA stars MyCareer, ProAm gameplay, and much more.
Being a part of the process, what is the top thing that you're excited about in NBA 2K23? Well having buy Nba 2k23 mt the honor of putting Jordan at the top of the list is always awe inspiring as is working together with him. The statement that makes us about our sport: the greatest of all time. It's a great example of the goals we set out to achieve from a marketing standpoint but also about how the game's impact will become.