Eric Hirshberg told Gamasutra. Tickets go on sale July 19."...The event is costing us considerably more than we would've earned through ticket sales anyway, so part of this is about raising money for NBA Live Mobile Coins a cause that we really believe in, and part of this is about giving the gift of a kickass experience back to the fans," he said.So just how much money would Activision have generated if it pocketed the money? At $150 a ticket and 6,000 expected attendees, total ticket sales would
$900,000. (By comparison, last year's much more established BlizzCon attracted around 27,000 fans.)But it's not only military veterans and Call of MUT 17 Coins Duty fans who that will benefit -- a little bit of pre-launch hype never hurts an upcoming video game. The September timing of the event is also close to the November 8 release date of Activision's Call of Duty: Modern Warfare 3. Call of Duty XP will have the game's development talent from Sledgehammer and Infinity Ward "
and center," although the event technically spans across the entire series, including the most recent Black Ops entry from Treyarch.Hirshberg said Activision will offer off-site fans plenty of free videos of keynote speeches, panels, game footage and other happenings from the event, but those that come in person will get hands-on time with Modern Warfare 3 multiplayer and a new Spec Ops mode, along with access to other unannounced live events.Attendees will
be able to experience the MMOGO much-discussed Call of Duty Elite premium online service, which is launching with Modern Warfare 3. Activision will additionally host a $1 million Call of Duty tournament, along with the event's lead sponsor, Xbox 360.The extent of the mainstream commercial appeal of the Call of Duty franchise is well-known in the game industry. In a little over two months after its launch, 2009's Call of Duty: Modern Warfare 2 had generated $1 billion in
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