Market Analysis
Online classified is becoming a growth dynamics for businesses. Besides, the spurring rise in digital media has fuelled the market value of online classifieds. The boosting volume of advertising content accelerates the growth of the online classified market. With the introduction of targeted advertising through live television and marketing apps, the market is poised to create a sizable revenue pocket during the years to come.
The online classified market will touch USD 463,033.3 million at a 20.2% CAGR in the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. Moreover, substantial technological advances define the future landscape of the global online classified market. Market players are investing significant amounts in improving their service portfolios.
They bring advanced technologies to boost the customer base and generate data around content performance and user behavior that positively impact the growth of the market. The integration of technology provides several different avenues fostering market revenues. The proliferation of personal computing and mobile phones fosters the market value, enabling advertisers to deliver original content straight to consumers.
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Market Highlights
The increase in ads rising mobile devices is one of the factors responsible for this market ‘s growth during the forecast era. Throughout the digitalization age, the increase in the use of electronic devices such as smartphones, laptops and tablets has made a groundbreaking impact. In fact, technical innovation has had a transformative effect across vertical lines of industry. Growing technology projects in the developing economies, such as Digital India, have contributed to business-to – business (B2B) adoption and business-to – customer (B2C) business models. In addition, an growth in mobile use and internet penetration has provided convenient medium for individuals and companies to meet their target audience and sell their goods and services
Market Segmentation
The MRFR report throws light on an inclusive segmental analysis of the global online classified market based on revenue source, business model, and type.
By revenue source, the global online classified market is segmented into website classified, mobile classified, social media classified, search engine marketing (SEM), and banner classified. Of these, the social media classified will lead the market over the forecast period.
By business model, the global online classified market is segmented into horizontal model and vertical model.
By type, the global online classified market is segmented into product classified, service classified, and health classified.
Regional Analysis
Geographically, the global online classified market is bifurcated into Europe, North America, South America, the Asia Pacific, and Middle East and Africa (MEA). Of these, North America will have the lions share in the market over the forecast period. Rise in internet users, the budding industry of videographers, social media managers, and online analysts, quick adoption of innovative technologies to perform daily activities and improve efficiency, the presence of several e-commerce companies, the huge investments to adopt new technologies such as big data and AI for online classified ads, the US being the hub of activities centered on online channeling, rising awareness of online classified ads, increasing number of internet users, and high adoption of innovative technologies among individuals and businesses in Canada and the US are adding to the global online classified market growth over the forecast period.
In Europe, the global online classified market is predicted to hold the second-largest share in the forecast period. Rise in internet users, increasing adoption of innovative technologies to improve efficiency and daily tasks, massive technological dependency, booming online marketing media platforms, increasing popularity of horizontal classified model in France and Norway, rising use of classified platforms by consumers for searching second-hand merchandise across various categories, and rising popularity of online classified ads with vertical business models in the UK and Germany are adding to the global online classified market growth in the region.
In the APAC region, the global online classified market is likely to grow at a fast pace in the forecast period. Growing number of businesses coupled with huge investments in digital advertising are adding to the global online classified market growth in the region.
Key Players
The leading market players profiled in the global online classified market report include Singapore Press Holdings Ltd. Co. (Singapore), Jualo (Malaysia), Mitula Group (Spain), Masig (Singapore), Claseek Pte. Ltd. (Singapore), Syoknya (Malaysia), Craigslist (US), Facebook (US) and Microsoft Corporation (US), and My (US), among others.
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Industry Updates
June 2021- Adevinta acquisition of eBay classifieds has been approved by CMA.
Table of Content
1 Executive Summary
2 Market Introduction
2.1 Definition 16
2.2 Scope Of The Study 16
2.3 List Of Assumptions 17
2.4 Market Structure 17
3 Market Insights
4 Research Methodology
4.1 Research Process 22
4.2 Forecast Model 26
5 Market Dynamics
Continued…
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