Since the beginning of the 2017-18 season, Tencent will become "NFL China's digital media official exclusive partner", which is the world's highest commercial value of the league for the first time with China's digital media reached an exclusive strategic cooperation. Starting in September, the domestic audience through Tencent Sports, Tencent News, Tencent video, every day Express, Penguin live PC and mobile terminals, and WeChat, QQ and other social platforms, watch the NFL preseason, regular season playoffs, all-star Match and super Bowl live, on demand and other exciting content. In addition, Tencent will also introduce the NFL draft, rookie training camp, NFL match day, NFL tough guy training camp and football life and other exciting content, and further enrich the content of NFL Tencent platform, the Tencent shape NFL home in China.
The NFL and Tencent cooperation, marking the world's first sports league and China's first digital sports platform powerful combination. Tencent sports has the most extensive user base in China's Internet, which will become the NFL to open up an important position in the Chinese market. "We are excited about the future of the NFL in China and are happy to work with Tencent," said Roger Goodell, president of NFL(get more Cheapest NFL 18 Coins) . "We believe that through this partnership, we will be able to provide a better match for China's rapidly growing rugby fans Experience, but also for them to create more feelings of the feelings of the NFL. "The two sides of the strategic cooperation will be the localization of the NFL events and content to Tencent hundreds of millions of users," NFL China General Manager Richard Young Said, "NFL popularity in China is soaring, the fans can be uninterrupted throughout the year to watch the rich content of this event. "
"NFL and rugby sports in China's attention will be pushed to a new peak." Tencent vice president Chen Juhong said, "Tencent sports has been committed to the To meet the needs of the user's diversified audience, and the world's top sports IP deepening cooperation, covering basketball, football, tennis, snow, football and other multi-dimensional field, the maximum release of the mobile Internet era of IP value and user value, help the Chinese sports Industry development. "NFL China was established in October 2007 in Beijing, dedicated to the long-term development of the Chinese market, the promotion of football and training NFL fans. NFL through a number of media platform with the strategic cooperation, enhance the fans of the NFL tournament attention and enthusiasm. At the same time, also vigorously promote the waist flag football, and carried out a number of fans experience activities. 2016-17 season NFL China adhering to the spirit of innovation and success, invited Payton - Manning and other superstar visit to China, and "different olives" for the brand concept, invited artist Chen Weiting as ambassador, about the Chinese football fans, the story of the players , Show the unique charm of American football and personality of the lifestyle, attracting more Chinese young people concerned about the NFL.
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