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That's how we try to build our game

To just involve himself in something you don't really want to Nba 2k24 mt be involved in However, he's sure the people who follow him care which is awesome for him. I've got more respect and admiration for this man than anybody I know. ""I believe that the NBA gives us a lot of chances to only scratch the surface. There's a myriad of stories. When you think about the factors that contribute to social inequality how we were able to respond to that? We have a real-world viewpoint that gets into our games about that," Singh said.

In a case study from the game which incorporates his personal life, specifically his wedding date, Singh illuminated how NBA2K has integrated so many aspects of life within their sport. "That's how we try to build our game, and I believe our sport is more successful than other in terms of the way you truly care for the people that play it," Singh said.

With the emphasis placed on individuality, Singh said NBA2K wants their players to experience what it's like to be an NBA player through their game. In constant pursuit of new features that allow this to happen, Singh said the game can change with the evolution of the NBA.

"I remember 2K11 that was the first time we'd had Jordan as the front cover I thought, 'How can we make it bigger over this?' We'd put some legends into the game for the first time. this Jordan challenge is amazing as the graphics are crazy, but the growth of MyCareer has elevated that to a whole new level. I think we're just beginning to see what we're able to do. "You dropped the ball for cheap 2k24 mt Travis Scott, you have J. Cole on the cover, you had Lil Wayne at your launch event How have you made those connections?