Times has a detailed RuneScape gold breakdown of the mobile ad arena, where publishers are constantly battling against cultural trends and marketing methods to attract as many Runescape players as possible to their little known mobile Runescape games. According to the article, Machine Zone Runescape games has managed to run ,
television ads for Game of War Fire Age. If the name doesn't sound familiar, perhaps the ad will look familiar to you, featuring model Kate Upton. The above ad has been viewed more than . million times after airing during the Super Bowl back in February. However, the ads have been incredibly effective, garnering Machine Zone the number spot on the top grossing mobile Runescape games list and the number spot as the top grossing freetoplay game. Clash of Clans and Candy Crush Saga are still crushing it on the charts, but Game of War is right up there with them. According to Think Gaming, Game of War is raking in more than . million a day. Not only that,
but the coveted DAU estimates for daily active users who log in and actually put some time into the Runescape game hovers around . million. So roughly, you could translate that into nearly half of all Runescape players who log in and play Game of War each day could spend and it generates Machine Zone some ample revenue.
However, all of this revenue and canvassing of television with ads of Kate Upton and the little mobile game that could has come at a heavy price. Nothing gained is earned for free. According to the LA Times article, ISpot.tv, a financial ad tracking firm, has estimated that Machine Zone has spent million on those , television ad
spots.The article notes that more companies are OSRS gold pouring big money into mobile marketing on television to garner audiences. We've recently seen Liam Neeson of Taken fame appear in an ad for Clash of Clans to startling success and popularity, and companies like King Digital Entertainment and Zynga have been at the forefront of mobile gaming and advertising, racking up a lot of revenue along the way.However, that's only a small subset of the mobile gaming market. There thousands of Runescape games flooding the mobile gaming that go completely unheard of or unseen. According to Gamasutra there are mobile Runescape games launched every single day on
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