The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and with the holiday season approaching those numbers will only increase. The traditional forms of marketing and advertising still have their place; however, in a world where one out of every eight dollars is spent online, the traditional 4P’s of business might not fully apply.In the past, the business mantra was “location, location, location.” More businesses have realized that, with the Internet boom, the new mantra is more like “logistics, logistics, logistics.” Marketing is not an issue of where you are anymore. Instead, companies need to properly place themselves in the vast World Wide Web so that customers can easily search for the products and services they are looking to buy. This becomes difficult because consumers do their shopping from their computer at home.
http://www.jvplanet.com/day-1-social-sales-system-prelaunch
According to a recent study conducted by DoubleClick and Nielson/NetRatings, the last quarter of 2003 yielded amazing results, up 40 billion impressions from the third quarter. Throughout the year, advertising volume on the Internet increased by 49 percent—that equals about 200 billion impressions in the fourth quarter!Rand Blair, of 10x Marketing believes the increased numbers result from the fact that people are using the Internet more to find products they are seeking to buy. “As people become more familiar with the Internet, they are becoming more comfortable searching, learning, and purchasing. As a result, online advertising is booming!”
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