Why the adult toy industry is so interested in research

You might be wondering why the adult toy industry is so interested in research. After all, this is a business that sells rose vibrator for pleasure and fun--why would they need data?The answer lies in the fact that there are many different kinds of people who buy sex toys, from couples looking to spice up their relationship to men and women who have never tried them before. As such, companies want to know what customers want and how best to cater for their needs. Their goal is always the same: creating a better product that will make customers happy with their purchase.The way they go about collecting this information varies depending on whether they're producing physical or digital products; however, both methods require plenty of research beforehand so that manufacturers can understand their audience well enough before launching any new lines onto market shelves (or digital storefronts).