Why is reputation management a game-changer in politics?

Today, transparency is the new black. While this may seem overly simplified, it holds immense meaning when considering the state of politics in general. From a PR point of view, politicians have always been under enormous pressure to prove their worthiness as public servants. However, with the advent of social media, that pressure has grown tenfold and can no longer be ignored. So, what makes reputation management so essential in politics?
Key to success
Most people do not hold politicians in exceptionally high regard. If you work in politics or are considering entering the field, this is a significant problem. Thankfully, reputation management can help you right this wrong and win over the people you need to succeed. To succeed in politics, pay special attention to your reputation.
Importance election strategy
If you are running for office, you likely have a long list of promises you plan to fulfil once elected. However, you also must be careful not to make promises you cannot keep. Hence, practising strategic election campaign management from the beginning is essential. If you overpromise and underdeliver, you could severely damage your reputation among voters. This can easily lead to you losing the next election.
Meanwhile, if you promise enough, you could win the next election because your voters feel betrayed. To win, you should ensure that your promises align with the needs of your target voters.
Importance of crisis management
Crises come in many different forms. They can be natural disasters or terrorist attacks, or they can be caused by human error. As unfortunate as it is, it is a fact that every politician will have to deal with at least one crisis during their term in office. The most important aspect of crisis communication is responding soon. The quick the response, the less damage to your reputation.
Your response will depend on the type of crisis you are facing. It is essential to find out precisely what your voters are looking for from you and what they need you to do next. 
Conclusion
To succeed in politics, you must pay close attention to your reputation and how the public perceives you. This is true whether you are running for office or already in office. If you ignore reputation management, your actions will have serious consequences. People will not take you seriously, and they will not trust you. If you want to win, you should engage on the platforms where they are most active and do it respectfully and meaningfully.