In designing your website, it's helpful to identify one persona for each type of person you want or expect to visit. For example, if you've got an e-commerce site that's primarily geared to women between the ages of 18 and 30, you might want to create several different types of such women--such as a first-time visitor, a returning visitor, someone WP Twin Review who shops on impulse, someone who usually has something very specific in mind before visiting your site, and so on. You'll want to create your main persona to be a character you think (or know from research) is most typical of your actual or target visitors--say, a married woman, age 25, married, with two children, who enjoys shopping (and, let's say, loves a bargain). You might also want to create personas for edge cases--the extremes of your market--say, one 18-year-old and one 30-year-old. These would be secondary personas. Another secondary persona would be a man looking for a present for his wife or girlfriend.
Another type of persona useful in website and software design is the negative persona--someone you're specifically not designing for. For example, in designing that e-commerce website, you might want to create negative personas for people who are younger and older than your target market, people who hate computers, and so on. Negative personas are useful in keeping your design clean and uncluttered--for example, if you know you're not designing for a persona who doesn't use the Web very often, you don't have to put in a lot of the hand-holding you'd design into a website for visitors who don't understand how most websites work.
http://www.myshopy.org/wp-toolkit-review/
Peter has decades of business and technical experience in the fields of software products, websites, writing, and usability. As the President & CEO of Wink International, a unique web-based business that repurposed websites to produce on-demand printed booklets, he analyzed literally hundreds of websites, as well as overseeing the design and implementation of Wink's own website and writing its content.
As Executive Vice President of Isogon Corporation, a privately held software products company that was sold to IBM, he was involved in virtually every aspect of the company. Earlier in his career, he was the manager of technical writing for several software products companies, and served as a programmer, systems analyst, and technical writer. He holds a BA in mathematics and is the author or co-author of several software patents.
http://www.myshopy.org/wp-twin-review/
Department stores put thought into their window displays. As the customer walks by they will see attractive window displays of merchandize available for sale in the store. The display as well as a sign advising if they make a purchase from the store today they will receive "30 percent off" of the cost of an item. This entices the customer along with the desirable product in the window to make a purchase. It is no different for online businesses. It is your goal as well to attract customers, draw them in, then make the sale. This online marketing tool is referred to as conversion rate optimization.