Cross-Border E-Commerce: How Advanced Logistics Are Reshaping Seasonal Gifting to Niche Markets
In today’s hyperconnected world, cultural traditions are no longer confined by borders. Whether it’s Diwali, Lunar New Year, or Raksha Bandhan, people increasingly expect to celebrate these milestones with loved ones, even from thousands of miles away. Consider, for example, the increasing call to deliver Rakhi to Finland—a niche but indicative case of how logistics and e-commerce are adapting to satisfy cross-border gifting requirements.