jaspercolin's blog

An enterprise can make more informed business decisions through business intelligence-driven by technology. JCR applies best-in-class latest technologies in analyzing data to extract accountable and actionable technology-driven business intelligence. Our data-driven processes perform an in-depth analysis to provide high-end, qualitative market research for different industries that empower our client's businesses and make us a global leader in the market research industry.

At Jasper Colin Research, We offer survey programming tools that offer easy and cost-effective solutions so you can focus on results. JCR Survey Programming supports global clientele in building a customized questionnaire and gathering critical data that facilitate the decision-making process. With our expertise coupled with rich experience and access to advanced survey programming tools, we can design the most engaging and complex surveys with high-quality standards to fulfill your exacting requirements.

Central location testing (CLT) is a qualitative market research industry approach in which research takes place in a specific, controlled environment with a larger group of respondents to get feedback on your products or services in a face-to-face environment with a reduced risk of bias. It allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimize the development process.

A focus group discussion ( FGD ) is a type of qualitative research which provides an extremely useful mean of collecting and analyzing data for business to business marketing research and consumer research. It helps in understanding consumers thoroughly and provides in-depth data that isn’t always achieved through other quantitative research methods. JCR uses focus group discussions ( FGDs ) in qualitative analysis of data, planning, marketing, or evaluation of a product or services and offers solutions for all market research needs of clients.

The in-depth interview (IDI) is a qualitative research method where intensive individual interviews are conducting to garner information from one respondent, either in person or over the telephone/Internet. IDI market research is the best way for business-to-business (B2B) research encounters to look for highly specific information that can be acted on. Common uses for IDIs include branding research, customer satisfaction, new product/service interest, consumer/customer insights, etc.