Why White Hat SEO is the Best Way to Improve Your Website Ranking
White Hat SEO is an approach to search engine optimization (SEO) in which a website owner practices good ethics and follows best practices for promoting their website. White Hat SEO methods are implemented by following the guidelines on Google Webmaster Central Blog. These methods include creating websites that are relevant to the user, having a site’s content be up-to-date, and producing high quality content on a regular basis. White Hat SEO processes are also far less resource intensive than Black Hat SEO techniques that may result in ranking lower than desired.