Why is Gen Z ageing like milk?
We live in a time when trends change at the speed of light. It is no surprise that generational characteristics and ageing processes are also evolving rapidly. Enter Gen Z, the demographic cohort born between the mid-1990s and early 2010s, often characterised by their tech-savviness, progressive attitudes, and liking for innovation.
However, beneath the surface, there is a curious phenomenon unfolding: Gen Z is ageing like milk. Here is why it may be true: