Digital Marketing for Service Industry: What Works and What Doesn’t?

Every business in the service
industry aims to reach out to target customers and inform them of their value.
That’s why top brands in the service-based industry invest in different types
of marketing strategies. But marketing for service industry is hard when there
are no customers to target.The COVID19 pandemic hit almost
all industries by surprise, causing millions of businesses to shut down.
According to Facebook’s State of Small Business Report, the service industry
suffered the worst. Up to 43% of wellness and fitness businesses were shut
down. 41% of other professional service providers had to shut down operations
as well.The Return of Digital Marketing
for Service IndustryThankfully, the service-based
industry is recovering. In this post-pandemic recovery era, digital marketing
for service industry is more important than ever. That’s because modern-day
customers conduct extensive research online before making purchase decisions.
If a service-based company’s online presence isn’t strong, it will fail to
attract audiences.On the other hand, well-planned
and strategic digital marketing for service industry helps businesses in this
sector connect with audiences. These companies can reach their target audiences
through various different marketing channels. But, which digital marketing
services or channels help these businesses gain leads and conversions?Here are the top digital
marketing services that work the best for companies in the service-based
industry.Paid Digital Marketing for
Service IndustryPaid online advertising is
surprisingly cheap. • Companies in the service
industry can advertise their brands on service industry websites, publications,
and social media platforms for free. These free online advertising platforms
help businesses boost their visibility. • PPC or pay-per-click advertising
isn’t free, but it’s another cost-effective strategy for reaching out to target
customers.Approximately 65% of
“high-intent” Google searches lead to users clicking on PPC ads. These ads
appear on top of Google’s search results when specific keywords are searched by
users. • For instance, let’s say your
PPC ads are optimized for the keyword “hotel near Paris.” • Google users who look up this
term will see your paid PPC ad at the top of the search results.Bid for keywords set your budget
and start running your campaign. PPC advertising is ideal for small service
industry businesses as they get total control over how much they spend.Functional and Fast-Loading
WebsitePPC ads or free social media
posts may direct users to the website of a small service industry business.
But, the website must be well-designed, info-rich, and optimized to convert
visitors into customers. Here’s how experts in digital marketing for service industry
create such websites –• Publish high-quality content to
inform customers and nurture leads.• Integrate the website with
third-party apps (e.g., CRM tools) to extend its functionalities.• Provide personalized user
experiences. 80% of online shoppers claim they’ll revisit eCommerce websites if
they receive personalized experiences. So, businesses must provide personalized
offers and communication to website visitors.• Use chatbots to drive on-site
user engagement. By 2024, companies across the globe will spend up to $142
billion on AI chatbot technologies. Extra Focus on Analytics It’s vital for businesses in the
service sector to measure the results of their marketing investments. Adopting
a data-based approach to digital marketing for service industry is very
important. Businesses must invest in data collection and analytics tools. Use
the detailed website and social media analytics to understand what’s working
and what’s not.MD: Strategic digital or revenue marketing
for service industry can help businesses in this sector re-establish themselves
in the post-pandemic era. Here are the most crucial digital marketing
strategies for these businesses.