AOV: A Comprehensive Guide for Furniture Retailers
In the midst of numerous performance indicators such as website and in-store traffic, sales volumes, and return frequencies, the average order value (AOV) can sometimes be overlooked. Nevertheless, it remains an essential measure for assessing business expansion and profit margins, providing critical perspectives on consumer spending habits. The AOV of a company acts as a key signpost of marketing strategy success, indicating when it’s time to recalibrate goals and formulate fresh strategies.
