United States Organic Food Market
The US organic food market is estimated to be around USD 65.55 billion by 2024, according to Renub Research. As health and sustainability concerns grow, the market is estimated to expand with a compound annual growth rate of 10.35% from 2025 to 2033 to finally touch around USD 159.04 billion by 2033. The demand for organic fruits, vegetables, dairy products, and processed foods is boosted by rising demand, health, wellness, and sustainable farming practices.
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Organic Food and Its Gains in the United States
Organic food is produce that is cultivated and processed without synthetic fertilizers, pesticides, genetically modified organisms (GMOs), antibiotics, or growth hormones. Organic agriculture encourages ecological harmony, biodiversity conservation, and sustainability. In the United States, organic food is regulated by the USDA Organic label, ensuring strict compliance with organic requirements.
Organic food is increasingly popular in the U.S. because of increased health awareness and green consciousness among consumers. Consumers are looking for clean-label products with no toxic additives or chemicals. The notion that organic food is healthier, safer, and more eco-friendly has fueled consistent demand among all age groups. Urban and suburban areas have witnessed increased consumption of organics with supermarkets, online sites, and specialty stores increasing organic products.
Specifically, millennials and Generation Z consumers are opting for organic food not just for their individual health gain but also to advance sustainable farming. Consequently, the organic food market in the U.S. continues growing, making huge contributions to the food and grocery market as a whole.
Top Organic Foods Popular in the USA
Some of the best-selling organic foods in the United States include organic baby spinach, organic strawberries, and organic milk, all of which are recognized for their health benefits and popularity of consumption. Organic eggs are also a family standard because of their hormone-free origin. Organic chicken and organic beef are becoming more sought after for purer sources of protein. In packaged food, organic granola, organic pasta, and organic almond butter are best-sellers. Well-known brands such as Annie's, Horizon Organic, and Organic Valley have made organic food commonplace in the mainstream grocery shelf. As the American palate moves toward cleaner eating, these organic foods remain at the forefront of the market and trend-setting for upcoming food choices.
Growth Driver in the United States Organic Food Market
Increasing Health Consciousness Among Consumers
As health-conscious consumers, demand for organic food is on the rise due to its perceived safety and nutritional advantages. Consumers actively are shunning artificial additives, pesticides, and GMOs contained in nonorganic products. The trend is especially prevalent among parents, exercise regulars, and those who have chronic health issues. Clean-label has converted organic food into a favorite, propelling accelerating growth in the U.S. market.
Government Support and Certification Standards
The USDA's rigorous organic labeling and certification standards have earned consumer trust. Federal initiatives such as the Organic Certification Cost Share Program (OCCSP) provide funding assistance to organic producers, increasing production. Transparent labeling, regulatory support, and expanding availability of certified items in mainstream supermarkets have even further reinforced the organic food marketplace, increasing its availability and transparency for U.S. consumers.
Trends in the United States Organic Food Market
Growth in Online and Direct-to-Consumer Organic Sales
Online grocery stores and subscription services have opened up organic food access throughout the U.S. Consumers increasingly prefer to buy organic fruits and packaged foods online because of convenience, greater variety, and home delivery. Direct-to-consumer formats, including farm boxes from local farms and organic meal kits, are on the rise, particularly after the pandemic. This trend will likely continue to shape Americans' consumption of organic food.
Organic offerings being integrated into private labels
Large players like Walmart, Target, and Kroger are introducing their own in-store organic product lines. These private-label products bring organic food within reach and make it more accessible. The mainstreaming of organic products across the shelves of stores makes organic consumption possible for price-conscious customers, driving penetration in middle-class households and normalizing organic consumption across the country.
United States Organic Fruits and Vegetables Market
Organic vegetables and fruits account for the biggest share in the U.S. organic food business. Fuelled by customer demand for fresh, chemical-free produce, the category is on the rise in grocery chains, farmers' markets, and online channels. Organic is sought out for everyday consumption by shoppers due to fears over pesticide residues and health benefits. Seasonal freshness, local sourcing, and farm-to-table trends also contribute to the sector's high performance.
United States Organic Meat, Poultry, and Dairy Market
This category is growing aggressively because of heightened concern over animal welfare, antibiotic-free production, and hormone-free agriculture. U.S. consumers are choosing organic meat, milk, and eggs based on health and ethical considerations. Retailers are increasing their organic protein lines, and small farms raising organic livestock are taking advantage of high market demand. Sourcing and labeling transparency further generates consumer confidence and repeat business.
California Organic Food Market
California is the organics leader in production and consumption in the country. Encouraging climatic conditions coupled with state-level incentives have established it as an organics hub. Urban consumers in Los Angeles and San Francisco actively pursue organic goods in farmers' markets, supermarkets, and health food stores. California is also a trendsetter in organic farming methods and sustainable packaging, leading the national market.
New Jersey Organic Food Market
New Jersey's market for organically grown foods is growing rapidly with increasing awareness of health and urban demand. Market proximity to metropolitan areas such as New York City has increased distribution and exposure to organic products. Neighborhood co-ops and local farms are doing well as consumers demand fresh, locally produced organic fruits and vegetables. State-sponsored health programs and community-supported agriculture (CSA) initiatives are also promoting consumption of organics.
United States Organic Food Market Segmentation
Product Type – Market breakup in 7 viewpoints:
• Organic Fruits and Vegetables
• Organic Meat, Poultry and Dairy
• Organic Processed Food
• Organic Bread and Bakery
• Organic Beverages
• Organic Cereal and Food Grains
• Others
Distribution Channel – Market breakup in 5 viewpoints:
• Supermarkets/ Hypermarkets
• Specialty Stores
• Convenient Stores
• Online Retail Stores
• Others
States – Market breakup of 29 States:
• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• New Jersey
• Washington
• North Carolina
• Massachusetts
• Virginia
• Michigan
• Maryland
• Colorado
• Tennessee
• Indiana
• Arizona
• Minnesota
• Wisconsin
• Missouri
• Connecticut
• South Carolina
• Oregon
• Louisiana
• Alabama
• Kentucky
• Rest of United States
All the Key Trends have been covered from 3 Viewpoints:
• Overview
• Recent Development
• Revenue Analysis
Top Players in the US Organic Food Industry
• Danone S.A.
• General Mills Inc.
• Sprouts Farmers Market Inc.
• The Hain Celestial Group Inc.
• The Kroger Company
• United Natural Foods Inc.
• Dole Food Company Inc.
• Newman's Own
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Renub Research is a leading market research and consulting company offering management consulting and in-depth industry analysis across various sectors. With a global perspective and a local understanding, Renub Research delivers insights that matter.
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