You are here

NBA 2K has evolved from simply another product

Submitted by Sagelucy on Tue, 12/06/2022 - 17:33

NBA 2K has evolved from NBA 2K MT simply another product to be hyped within the world of gaming. It's become a major cultural phenomenon and its interplay with pop culture, music fashion, sneakers, and, of obviously, basketball has taken the franchise to heights have not been matched by any other game. With the release of its most recent edition, NBA 2K23. the game made history after announcing J. Cole as the first ever rapper to appear on the cover NBA 2K with the Dreamer Edition. While it's certainly a surprise that 2K announced a cover like this at such a late stage in the rollout, the trend of the game may have pointed to this happening one day. However, even with that said it wasn't the idea of 2K, it was J. Cole's.

"Three and a half years when he shot a ball within one of breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be in MyCareer and help think about the ideation around that,'" Ronnie 2K tells Complex. "I collaborated with the team on bringing this to fruition, but it was very fitting to collaborate with him. When we announced that tease, everybody thought it was going to be another basketball allows us live in the world of fashion, culture, and music that 2K can sit at the table."

J. Cole cover J. Cole cover is one of the four covers available for the latest edition of 2K and the other covers feature Michael Jordan, Devin Booker and a duo of Sue Bird and Diana Taurasi. NBA 2K23 discussions have been being discussed on social media since the NBA ratings dropping this week. Kevin Durant even took at an amusing remark following two-year rating released.On the week of the game's release, we spoke to Ronnie Singh aka Ronnie 2K Cheap NBA 2K MT about the decision to place MJ as the game's cover over LeBron, why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more.