Social media promotion is nowadays a critical part of any business to stay relevant among their customers. With the rapid evolution of social media, businesses need to stay ahead of the marketing curve and incorporate the latest trends and tactics into their social media marketing.
In this blog, we will explore the top 5 unique social media promotion ideas for 2023.
1) Augmented Reality:
Augmented reality (AR) is an interactive experience that overlays digital content in the real world. AR is quickly gaining popularity on social media platforms, and businesses can leverage it to provide customers with a unique and immersive experience.
According to recent data, the global AR market is expected to grow from $3.5 billion in 2020 to $165 billion in 2024. Businesses can use AR to create engaging content that showcases their products or services in a new and innovative way.
For example, beauty and fashion brands can use AR to allow customers to try on makeup virtually, while furniture and home decor brands can use AR to let customers see how furniture would look in their homes before making a purchase.
2) Social Commerce:
Social commerce is selling products directly through various social media platforms. With more consumers using social media to research and purchase products, businesses need to take advantage of this trend and make it easy for customers to buy from them directly on social media.
Recent data shows that social commerce is on the rise, with global social commerce sales expected to reach $3.3 trillion by 2025. Businesses can use social media platforms like Instagram and Facebook to sell their products and allow customers to purchase them without leaving the app.
3) Influencer Marketing:
Influencer marketing is affiliating with social media influencers to promote products or services. Influencer marketing has become increasingly popular in recent years, and businesses can leverage it to reach new audiences and build brand awareness.
Recent data shows that 63% of consumers trust influencer recommendations over brand advertisements. Businesses can partner with influencers who have a following that aligns with their target audience and collaborate on content that promotes their products or services. This can help businesses increase their reach and build brand loyalty.
4) Live Video:
Live video has become increasingly popular on social media, and businesses can leverage it to provide a more personal and engaging experience for their customers. With the ability to interact in real-time, live video can be used to showcase products or services, answer customer questions, or provide behind-the-scenes access to the business.
Recent data shows that live video is becoming more popular, with 42% of marketers using it in their social media promotion efforts. Businesses can use live video on platforms like Instagram, Facebook, and TikTok to engage with their audience and provide a unique experience.
5) User-Generated Content:
User-generated content (UGC) is content created by customers that promotes a business's products or services. UGC is a powerful social media promotion tactic, as it allows businesses to leverage the trust and credibility of their customers to build brand awareness.
Recent data shows that 93% of consumers find UGC helpful when making purchasing decisions. Businesses can encourage customers to create and share UGC by running contests, using branded hashtags, or featuring customer photos and reviews on their social media channels.
In conclusion, businesses need to stay up-to-date with the latest social media marketing strategy to remain competitive. The above-listed ideas, including augmented reality, social commerce, influencer marketing, live video, and user-generated content, are all data-driven and unique ways to engage with customers and build brand awareness in 2023.
By incorporating these tactics into their social media efforts, businesses can increase their reach and build a stronger connection with their audience.
If you are looking for social media marketing partner for your business, contact our experts at ABK Digital now!