All agencies or companies that use digital marketing to sell products or services or to increase their brand awareness know that Instagram stories can be a tremendously useful tool in a marketing strategy. The success of this type of content created by brands, influencers or ordinary users has its reason for being in the following data: more than 500 million users from all over the world view Instagram stories.
Hence, they have a longer duration but a different immediate effect on the platform. Insta stories ideas are very interesting and can be read on the official Instagram blog, where users' different perceptions of stories and publications are explained.
How to make an Instagram story?
Instagram stories can be done in different ways:
- You can open the camera mode of the stories from the board. When you enter the app, swipe the screen from left to right.
- Click on your profile photo and select "Camera" from the various options to create a story.
- Also, on the profile page, click on the "+" symbol to enter the "Create" section and, once inside, choose "Story".
- You can also use all text or sticker features without taking a photo or video as soon as you open the stories screen.
It is a mistake to believe that content management platforms will do all the work for you and are not vulnerable to errors. Although these tools are necessary for your automated marketing strategy, before and after schedule post on Facebook app, you must ensure that everything is very well configured. Next, they will give you some concepts in this regard:
Verify that your posts are set up correctly
If you schedule an image or video on a social network on a specific date and time, check that everything is correct in your post, that is, that the image is in the proper format, the texts and hashtags have the corresponding separations, and the time is correct. If something isn't going as planned, you have time to edit the post manually or, failing that, delete it.
Make sure the platform is connected to your social networks
Instagram scheduler manages publications on social networks that can present failures or disconnect from your accounts, so you should be aware if this happens and reconnect your profiles.It is essential to constantly track your posts and ensure that each one has been published on the scheduled date and time. If you are unaware of this detail, many important publications may be included in the calendar.
Modify the time zone
Facebook scheduler recommends that you be attentive to adjusting the respective "time zone" in the platform settings according to the country where your target audience or buyer personas (who will see the publication) is located. The good news is that the option to configure the time zones is present in all the account management platforms in the social networks they present to you.
In conclusion, all of these Facebook group schedule post offers you very similar features. However, Buffer stands out as one of the cheapest, followed by Postcron, Hootsuite and Social Gest. You can choose the one that suits you best according to your budget and needs.