This is a guide on how to rank higher on Google with a unique SEO content strategy. You’ll learn how to create content that’s targeted, long-form, and high-quality enough to stand out even in the most competitive markets.
This article is not:
An overview of basic SEO concepts
A link building guide
An advanced content marketing guide
An in-depth analysis of Google’s algorithm
Who is this article for?
People who have at least a basic understanding of SEO and want to take their digital marketing career to the next level without doing outreach or building links.
People who understand that SEO isn’t about ranking for competitive keywords with crappy articles, but about creating great content that will give you an unfair advantage over your competitors.
People who are looking for actionable tips & tricks that can be implemented right away.
If you want to create content that generates tons of traffic and performs really well in Google, you need to consider how your content strategy fits into your overall SEO strategy. Then, you need to adjust your strategy so that they work together hand in hand.
This is a technique I call the “Zero Links” approach to SEO.
In this post, you'll learn how to use featured snippets as a unique SEO content strategy to rank number one in Google with zero links.
Most of us that do SEO are obsessed with links, but what if I told you there's a way to rank in the top position on Google without a single link?
It sounds impossible, but it's not…
The method I'm about to share is based around something that's happening right now. It's called featured snippets.
Featured snippets
In addition to being a great way to improve your organic traffic, Google's "featured snippets" are a powerful tool for marketers looking to gain valuable information about searchers.
Featured snippets appear at the top of the page when you search for something in Google. They are designed to answer your query without you having to click through to any other page, but they also enable you to do so if you want.
More and more often, featured snippets are being used as the entry point into a site rather than as a way to avoid it. This means that featured snippets can actually play a key role in driving traffic.
The problem with the vast majority of SEO strategies is that they’re not sustainable.
There are so many variables that can cause a Google update to wipe out all of your rankings:
A domain can get hit by a penalty or de-indexed.
Your site can take a hit from negative SEO.
You can lose rankings due to algorithm changes.
And this happens all the time. Many webmasters have had their sites completely wiped out of Google after ranking well for years. And it really sucks when it happens.
So how do you prevent this from happening?
With a unique SEO content strategy that doesn’t require links or any other kind of traffic generation tactics.
Using keywords in your titles and headings is a good start. But for most ecommerce sites, that's not enough to get you to the coveted first page of Google search results (SERPs). The majority of your competitors are doing the same thing.
That means you'll need an edge. And the best edge you have against your competition is the content on your pages.
Wrapping Up
Because it's not just the keywords on your page that Google is looking at when it analyzes whether or not to rank your page highly. It's also looking at the quality of your content as a whole.
It may seem like having good content is something that takes time and effort to do properly, but it doesn't have to be difficult. In fact, there's one quick and easy strategy that can help you outrank all of your top competitors — even if they have more backlinks than you do.