What is the difference between local SEO and paid SEO?

Local SEO is a type of organic SEO where you target the audience of comparatively less are like a city or town, instead of targetting worldwide.
Whereas paid SEO is used to get the results instantly as you pay Google for every click you get on your website.
So, which one is better? Organic SEO v/s Paid SEO. I suggest organic SEO is better for the long run as you rank here organically, and you need to hire the best SEO company to see the visible results.
DotCreative is the best SEO company in Kolkata, which guarantees you the visible result within three months.