Bitters Market Analysis: Growth, Trends, and Forecasts to 2031
The global bitters market has experienced notable growth in recent years, driven by increasing consumer interest in premium beverages and craft cocktails. Bitters, a key ingredient in many alcoholic and non-alcoholic drinks, are primarily used for flavor enhancement and are derived from a wide range of herbs, spices, and fruits. The market is expected to continue expanding, with innovations in flavors and growing awareness of their uses contributing to a broader consumer base.