Essential Mobile App KPIs to Measure the Success Of Your App
Mobile apps provide a lucrative opportunity for businesses to engage customers and increase profits. Creating a mobile is a big success, but your job isn’t over after the app launch. Just like another marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand consistently.
KPI means Key Performance Indicator. As the name suggests, KPIs are performance metrics and statistics for your app or business. KPI measurement tools can analyze and monitor specific behaviors, process them, and report back to you on how well your app is performing.