powergraphics's blog

At first glance, cheaper signage feels like an easy way to cut event costs.

A company already pays for booth space, shipping, staff travel, hotels, marketing materials, and event fees. So when it comes to displays and graphics, many businesses naturally look for the most affordable option available.

That decision makes sense in theory. But after the event starts, the difference between cheap signage and professional presentation becomes very obvious. And unfortunately, attendees notice it too.

First Impressions Happen Faster Than Businesses Think

Walk down any busy street filled with restaurants and cafés, and you’ll quickly notice one thing: they’re all competing for attention. People often decide where to eat in a matter of seconds, sometimes simply based on what catches their eye outside the restaurant. This is where smart outdoor signs come into play. When used creatively, they can turn a passerby into a paying customer.

If you’ve ever put up outdoor graphics such as vehicle graphics only to watch them fade, peel, curl, or blow away long before they should, you know the pain of a cheap product.

Rain, sun, dust, snow, heat, and unexpected wind gusts can significantly impact outdoor visuals. And when you’re running an event, promoting a business, or setting up a campaign, the last thing you need is graphics that quit halfway through the season.

So how do you pick outdoor graphics that can actually handle the elements? Let’s walk through it in a simple, real-world way.

Our perception of the world is mostly informed by what we see. This is why most brands showcase their products at eye level. But because of this, the average person’s field of vision is saturated with product ads and promotions.

Think of a shopping complex. Everywhere you go you’re bombarded with visuals—there’s no escaping them! But you know where most consumers aren’t looking? The floor! And, of course, that’s where floor graphics come in.

Since most people are looking down at the ground from time to time while walking, floor graphics are a compelling marketing tool that you can use to capture your audience’s attention. However, most businesses don’t fully utilize this awesome and cost-effective advertising solution. Let’s dive deep into why your business should include floor graphics as one of your marketing tools. In short, they can improve your brand’s image and boost sales revenue.

What Are Floor Graphics?