powergraphics's blog

Our perception of the world is mostly informed by what we see. This is why most brands showcase their products at eye level. But because of this, the average person’s field of vision is saturated with product ads and promotions.

Think of a shopping complex. Everywhere you go you’re bombarded with visuals—there’s no escaping them! But you know where most consumers aren’t looking? The floor! And, of course, that’s where floor graphics come in.

Since most people are looking down at the ground from time to time while walking, floor graphics are a compelling marketing tool that you can use to capture your audience’s attention. However, most businesses don’t fully utilize this awesome and cost-effective advertising solution. Let’s dive deep into why your business should include floor graphics as one of your marketing tools. In short, they can improve your brand’s image and boost sales revenue.

What Are Floor Graphics?