The role of watermarking in live sports streaming
Beyond rightful owners losing an enormous amount of revenue, content piracy in the live sports watermarking world is a direct threat to sports teams’ sponsorship deals. Because sports organisations are unable to include pirated audiences in their audience estimates, the numbers of viewers are grossly under-reported. These groups stand to lose hundreds of thousands of dollars – more – for every game or match, since audience size is a key basis for sponsorship deals.