What Is a Target Audience? A Complete Guide for Businesses in 2026
Aisling Consultancy Services explains what a target audience is and why it’s essential for effective marketing in 2026. It defines a target audience as a specific group of people most likely to be interested in a business’s products or services, identified by shared characteristics like demographics, location, interests, needs, and buying behavior. The article highlights how understanding your audience improves marketing effectiveness, boosts conversion rates, saves budget, and builds brand trust.
