The British Standby Who's Out to Conquer America
Thanks to Muhammad Ali, plenty of people think that the name of Jane Lewis’s clothing line, Goat, is an acronym for Greatest of All Time. In fact, it was so named because of the collection’s early emphasis on cashmere, but Lewis said she’s also come to think of it as an acronym: "Get One Amazing Thing." Each season, the brand strives to provide quiet so-called “hero pieces” that will stay in your closet for decades, like the perfect simple tweed coat or office-friendly A-line shift. Lewis sticks to a simple ethos; design-wise, as she puts it, “There's no jazz hands going on.”