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Fresh Herbs Market Overview 2032: Trends, Challenges, and Opportunities

Submitted by RituPatel on Tue, 11/28/2023 - 20:48

Market Scope

Market Research Future (MRFR) expects the fresh herbs market size to touch to USD 407.9 Billion by 2032 and gain a growth rate of 16.26% between 2023 and 2032 (analysis period).

Top Boosters and Key Restraints

Fresh herbs market overview provide a number of health benefits, with some helping prevent cancer and others preventing bacterial growth. A few herbs also contain elements that facilitate neutralization of various types of carcinogens. Fennel is one herb that contains anti-inflammatory characteristics and therefore, witness substantial demand among consumers. Fresh herbs are sold the whole year-round, with major companies capitalizing on seasonal and holidays promotions to bolster their sales.

The market is also progressing on the back of expanding migrant population across various European and North American countries like Germany, the US, the UK, Russia, Canada and France. Immigrants influence others with their local cuisines, which helps foster the popularity of cross-culture dishes that include the use of fresh herbs. The rampant demand for natural and organic fresh herbs can present lucrative opportunities to the major firms in the years ahead.

The fresh herbs industry has a number of small and large companies that are competing intensely to gain a higher business position. Many of these players have extensive geographical presence, sell herbs at low prices, and also boast of a loyal customer base. Since most of the consumers of fresh herbs are price-sensitive, brands strive to lower the prices of their products to maintain their growth in the global market.

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Segmental Review

Fresh herbs market can be considered for type, category and distribution channel.

The types of fresh herbs are chives, basil, parsley, coriander, salicornia, mint, and more. Revenue-wise, basil is the top segment in the global market while chives can be the fastest growing segment at a rate of 4.9% since these are largely used for preparing fish, soups, potatoes, and various dishes.

Category-wise, the market segments are organic and conventional. Conventional herbs took the lead in 2018 but it is expected that the organic herbs segment can expand at a higher rate between 2019 and 2025. The mounting preference for natural food products in Europe and North America as these boost immunity and are chemical-free aid in the growth of the organic category segment.

Primary distribution channels are food retail and foodservice. In the year 2018, the highest revenue generating segment was foodservice.

Regional Insight

Geographically, the market for fresh herbs market research can be divided into Latin America, Europe, Middle East & Africa (MEA), North America and Asia Pacific (APAC).

Asia Pacific could soon clinch the leading position in the global market, touching USD 356.19 million by 2025, while China can be the highest gainer in the coming years. Fresh herbs are quite prominent in a number of Southeast Asian cuisines. In particular, Laos, Thailand, Vietnam and Cambodia depend largely on leafy fresh herbs. Since herbs are delicate crops that require extensive post-harvest management, the rich soil structure, high fertility, good temperature and sunlight encourage their growth in the region. Also, given the fact that various countries in the region are agrarian and their economy primarily depends on the agriculture sector, the fresh herbs industry is bound to fare well in the ensuing years.

Europe can record the highest development rate in the next few years, on account of the soaring preference for fresh culinary herbs and consumers increasingly opting for healthier and natural food products as well as culinary experiences. The fresh herbs that note considerable sales in Europe include parsley, mint and basil. Consumers in the region are inspired by cooking programmes as well as online recipes on various social media channels. As a result, they are more willing to try new food products such as fresh herbs while cooking.

Top Companies

Organic Herb Trading Company (UK), Vitacress (UK), Rocket Farms (US), Nomad Foods (UK), Pacific Botanicals (US), Al-Hanin Herbs (Egypt), Spisa Group (Sweden), Langmead Herbs (UK), Van Vugt Kruiden (Netherlands), Shenandoah Growers, Inc. (the US) are some of the top firms in the fresh herbs industry.

Recent Updates

November 2020

Jacobs Farm del Cabo has launched its new holiday herb program, with an extensive range of fresh organic herbs. The new range includes organic sage, thyme and rosemary. The brand is also introducing Holiday Mix, which is a combination of organic sage, rosemary, savory and thyme, along with the release of Hearty Herb Mix that comprises organic thyme, Italian parsley and bay leaf. These new ranges of fresh herbs can be used in different holiday dishes.

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