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7 Key Mobile App KPIs to Track for Improved ROI

Submitted by itechindia on Thu, 03/23/2023 - 08:25
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You have created an awesome app after months of development and have launched it. Now starts the work towards making sure that it brings in ROI. Knowing the best app KPIs (key performance indicators) to track will help your business to define its success and whether progress is being made toward the ultimate goals.

Here is the list of the seven most crucial mobile app KPIs that you must track, apart from any specific metrics unique to your product or service.

1. General Mobile App KPIs:

These are the general KPI measurements to track

Mobile downloads

Mobile installs (a user might download your app but not install it)


2. Churn Rate
3. User Growth Rate
4. Sessions
5. Average Revenue Per User (ARPU)
6. Customer Lifetime Value (CLV)
7. Customer Acquisition Cost (CAC)

Note:- While many additional performance indicators can be monitored as your app develops, these 7 KPI measurements are the most crucial to focus on initially. You will also need to incorporate analytics into your mobile app at the time of development to keep track of all this data.

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