The short answer is YES.
But let’s delve deeper.
We are currently living in an age dominated by digital gadgets.
The impact of this digital transformation is evident in all types of businesses. It is now clear that large scale businesses cannot survive without having a digital infrastructure
What Do I Mean by Online Presence?
Online presence for a business is the business’s website, social media profiles, online listing in business directories, and any other digital spaces where customers can find you.
Many businesses limit their online activities to their website and social media profiles, but for small businesses, the online business listing is the most crucial asset.
Why Having an Online Presence is Inevitable?
In this digital era, giving your small business an online presence is equivalent to setting up an office space for your business. Your business’ online presence has a significant impact on your current and potential customers.
Let’s go through all the reasons why your small business needs an online presence.
1. Most of Your Customers Are Online
According to multiple surveys, over 60 % of consumers surf the Internet to find local products and services.
If customers can’t find you online, you could be losing out on a huge opportunity to boost your customer base and get the word out about your business.
A lot of these potential customers may decide not to take your business seriously and they will quickly head somewhere else.
2. Most of Your Competitors Are also Online
Most of your competition might already have an online presence. So, the customers who can’t find you online are going straight to your competitors.
By not having an online presence, you’re helping your competitors.
3. Your Business Needs to be Digitally Accessible
When customers search for your business online, they should get answers to simple questions they might have; where you are located, what your hours are, and what you specialize in.
Your small business needs to be available on all social media channels, business directories, and industry-related portals so that your customers can easily find you.
4. You Can Establish Credibility and Trust
When you make your small business available on the Internet, customers get a chance to interact with you.
By interacting with customers’ reviews and solving their problems, you can efficiently build a brand and establish credibility & trust.
5. Internet is the New Marketplace
With the boom of eCommerce and online stores, customers are shopping from the comfort of their homes.
By posting your products on these eCommerce platforms and stores, your products get massive visibility and accessibility.
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One of the most important things you can do for your small business is to list it online on business directories.
You can partner with a reliable platform like Brobia to present your small business in a more effective way. Enjoy the benefit of having more eyes towards your small business with Brobia.