Tactics to Increase organic Traffic To your website
1. Identify and Fix Non-Performing Content.
Non-performing content is content that doesn't help a website meet its marketing goals, such as boosting organic traffic, conversions, or referrals from other websites. It's not helping you, and it can even be hurting your prospects of increasing organic search traffic.
This is due to the fact that non-performing content depletes the crawl budget, which is a limited resource used by search engines to determine how many and which pages of a website to index. If your site has a lot of non-performing content, search engines will become stuck crawling it and leave before crawling the good stuff.
Search engines will have enough resources to crawl the most important pages and articles on the site. This content will rank higher in the SERPs, resulting in more organic clicks in the long run.
First, determine which content on your website is performing best in terms of backlinks, traffic, ranking keywords, and conversions. The best method to do this is to do a content audit:
1. Make a list of target keywords and similar articles that aren’t attracting a lot of traffic for that term. Using Alexa’s Site Keywords tool is one way to do this.
2. Enter your website to see a list of all the keywords that are bringing increase organic traffic to it.
3. Filter phrases with a Share of Voice of 0 to 5 to eliminate phrases that already receive a significant amount of traffic for that term.
4. This will provide you with a list of terms that are bringing visitors to your website. To figure out which keywords are bringing visitors to which URL on your site, download a spreadsheet of them.
5. Compare the success of each URL against key organic indicators, including increased organic traffic, bounce rate, time on page, and click-through rate (CTR).
6. Examine qualitative aspects like content quality and timeliness.
7. Alexa’s SEO Audit Tool will help you find SEO issues including broken links, dead-end pages, and duplicated content.
8. To organize the information and takeaways, use our content audit template.
2. Find New Keyword Opportunities For Increase organic Traffic.
Even the most successful keyword strategy is bound to contain problems. That's only natural: new, relevant keywords surface frequently, and adding new product features generates new keyword potential. Content creation takes time to incorporate such prospects into the keyword strategy.
Don't compromise on a keyword strategy that fills in the blanks, though. Keyword
The risk that these aren't taken can hinder organic traffic growth and give competitors a leg up. You can improve both search traffic and brand visibility by identifying opportunities and incorporating them into iterations of your keyword strategy.
3. Optimize for Higher CTR
When it comes to organic search traffic, getting to page one is only half the battle; you also have to persuade searchers to click on your result rather than one of your competitors.
Optimizing the click-through rate (CTR) has two advantages. To begin, you'll steer search traffic away from competitors' sites and toward your own, resulting in an increase in organic visitors. Second, you'll provide positive signals to search engines: One method Google prioritizes search results is by having a high CTR.
4. A blog to Increase website ranking Keywords Fast
Blogging is one of the most effective strategies to increase the number of keywords your site ranks for, particularly non-branded keywords. Blog entries, which include top-of-funnel educational content, establish your organization as an expert in your field while also allowing you to show off your product to others looking for comparable information.
Gated content can assist fill the sales funnel with qualified leads, therefore blogging can aid your marketing funnel and B2B marketing strategy.
Increased organic traffic will be driven by blog content that solves real customer needs. A blog strategy that is solely focused on items or services may turn off searchers.
5. Exploit Site Architecture to Get Sitelinks
The architecture of your site influences how crawlers access it as well as how human searchers explore and interact with it. Crawlers won't be able to tell which pages or articles are the most important to your site if your site architecture is complicated. Users may be unable to find the information they need, leading them to leave the site. As a result, search engines send your site bad ranking signals, and it falls down the SERPs.
Good architecture improves organic traffic by putting your site higher in the results and increasing the chances of having site links displayed in SERPs.
6. Dominate Featured Snippets
In 2016, Google introduced highlighted snippets. These enriched results are intended to respond to a searcher's query right on the results page, removing the need for the user to leave Google in order to find the information they need. Increase organic Traffic
New Google features such as highlighted snippets and the knowledge graph are causing fewer people to discover your website via search results. It doesn't have to be that way, though. HubSpot's Matt Barby discovered that being in a featured snippet boosts organic traffic.
Smart structure and content are critical for improving organic traffic with highlighted snippets. By pushing competition results lower in the rankings, you'll gain brand exposure as well.