The adult toy industry has an appetite for research

The adult toy industry has an appetite for research. But why? And what's the best way to collect data on this topic?The answer lies in their desire to understand their customers' needs, preferences and habits--and make sure they can meet them. The more data they have on adult toy buyers, the more they know about what people want from stylish sex toys and how much money they're willing to spend on them.This information helps retailers decide which products will sell well at their stores (and which ones won't). They also use it when making decisions about which manufacturers' products should be stocked in-store; if a specific brand or style isn't selling well at other locations across town or around the country, retailers may choose not carry that item anymore because there are other options available that sell much better than whatever isn't moving off shelves quickly enough for their liking.