The three most common brand mistakes

As a small business owner, you have to wear a lot of different hats, marketing may not be your area of ​​expertise. Here are the four most common branding mistakes made by small ebay dropshipping business owners, along with some actionable tips to help you embark on the right path to shape customer perception:
1. No brand guidelines have been developed
Your brand should always be identifiable, from the color and layout of all texts to logo designs, slogans. It is a good idea to actually compile these guides into a formal "brand file" that contains a copy of all relevant images. You can check this file whenever you're online, so you can continue to become familiar with what customers will see from their previous experience. Having this file will remind you that physical items (such as labels and invoices) should contain some of the same identifiable elements as your blog title, homepage and Facebook page.
2. Feel free to change the look of your brand
Consider the logo of Coca Cola. In addition to a strange year between 1890 and 1891, the entire typography became a strange floral font, and the Coca-Cola logo has barely changed since 1887. The consistency of this brand has paid off by granting Coca-Cola a similar national monument. What needs to be remembered here is, but after a long time, this logo does not make people feel outdated. Coca-Cola knows not to change the look of their brand.
3. Use vague language or buzzwords
Your brand exists to make your business more focused. You can achieve this by using an active language with ample personality. Don't let six people draft the company's slogan or sales in front of the whiteboard: the results are almost guaranteed to be cumbersome and inspirational. Instead, hire a brand marketing professional – or at least hire your most expressive friend or colleague – to come up with the right words. Also, avoid the current trend in the entire online world. In six or six years, those super-fashionable words sound outdated, and simple classic languages ​​are never outdated.
Forbes said, "The brand's products last longer." They are very valuable and some companies add them to the balance sheet. Your small company logo is just as important as Coca-Cola: following these simple tips, your brand will add lasting value to your business.
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