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What Analytics Can Tell You About Your Website?

Having set up a website for your business is a big achievement. However, it is just the start. You need to continue improving your website if you want it to start benefiting your business. There are a number of ways to improve a website. For example, uploading refreshing content and linking it to credible websites in your niche can improve your search rank.

How to Find Out How Your Website Ranks on Google?

Google is the most widely used search engine in the world. It’s the source of most of your website traffic. This is why the SEO that you do is primarily to get your website ranked as highly on Google as possible. However, Google’s website rankings continue to change with the passage of time. The main reason for this is the continual changes and improvements that Google makes to its ranking algorithm.

Best Tools for Analytics

Web analytics is a way for website owners to identify and measure the success of their website. These analytics can provide a wealth of information in relation to website metrics to chart out tactics that are working and those that need improvement. There are various analytics tools available that can help you decode of all the data gathered by web analytics to make sense of it. Here is a look at some of the best and most used tools for analytics to date.

Google Analytics

Essential Tools Needed in Marketing Strategies

Marketing is a necessary aspect of doing business. In this day and age when the internet has become so popular among people, digital marketing has become more important than ever. Companies are using it as one of their marquee marketing strategies to reach out to their core audience. However, internet marketing is a very broad field. Fortunately, there are various tools currently available that can help marketers to devise their marketing strategy, and ultimately, accomplish their goals.

How Anchor Digital Can Boost Your Web Performance Through SEO

SEO is the most successful and time tested method for driving traffic to your website. Search engines use algorithms that take into account a number of factors when ranking pages for a search query. Understanding the algorithms and knowing how to ensure that your web presence takes into account the factors that can help improve your rankings for your targeted keywords can make all the difference. Here is how Anchor Digital can use its vast experience to make a difference and help improve your web performance manifolds!

Is Facebook or Instagram better for Your Business

Social media has become pivotal for the growth of businesses . If you aren’t already on any of the social media platforms, you are missing out big time. However, with so many social media networks popping up, it is hard for businesses to decide which one they should concentrate their marketing efforts on. For instance, Facebook and Instagram are both very popular social media platforms and both provide companies the chance to advertise their brand. So, which one between the two is the best for your business? Let’s find out.

Reach

How & When to Use Your AC – Guilt Free Tips

Air conditioners are necessary for beating away the heat in the summer season. However, unchecked use of air conditioners can not only increase your energy bills but also damage the environment as well. In order to ensure that you don’t feel guilty when using your AC, you should look to regulate its use. The following are some tips that can help you in using your AC in moderation.

Don’t Mess With Your Thermostat

5 Benefits of Using Google Ads With SEO

SEO is massively important for getting your website ranked highly on SERPs. However, it is a long and gradual process that matures over time. If you are looking for a way to accelerate the process then you will have to focus attention on a marketing tool known as PPC or Pay Per Click. This strategy can help you in getting your products displayed on other websites, allowing you to reach out to your target audience much more quickly.

Optimising SEO for People, Not Just Google

SEO is necessary for ranking highly on Search Engines and most importantly Google. Without optimizing your website, you don’t have any chance of improving your site’s SERP ranking. However, SEO shouldn’t be done just to impress Google. You need it for reaching your target audience too. The metrics for SEO have changed in the past few years. No longer is it now just a case of putting in a few keywords or throwing in a few links. You have to tailor the content according to the needs of the people or Google won’t rank it highly and the people won’t even give a second look to it.

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