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In web design and brand design, UI and UX are two distinct things that should go hand in hand. UI focuses on the design interface and how users will interact with it. On the other hand, UX focuses on user experiences and how they are satisfied with the product or services you provide to them.

There are several design tools that a design should use to get accurate and desirable designs for an enhanced UX. The following article will highlight the most useful tools UX designs can use for their projects.

Conversational marketing is a marketing approach that involves the use of dialogues. It is one of the best methods to get customer engagement. Apart from that, it can also help to improve the experience of companies and help them generate more revenue. Different kinds of channels can be used in conversational marketing. Since the channels help bring you close to your customers, you can improve your relationship with them. You just have to communicate online frequently.

If you conduct thorough research, you will find out that agencies that practice corporate social responsibility make more money than firms that don’t. For the past 50 years, a lot of companies have depended on the program. Some of the programs practiced in social justice are social issues marketing and volunteer initiatives. Recently, customers and employees have started to set new standards.

Uncertain things can happen which can cause your website to fail. This can lead to the loss of information and your website content. This is a very bad occurrence that can ruin your ranking and disappoint your visitors.

Losing your website content can even cause revenue loss especially if your website makes money, therefore it is always important to backup your website.

As a digital marketer or website owner, when you create a website, it doesn’t end there. There are several other things that you need to take care of to realise success with your website.

As the name suggests, a map is used to guide someone to safely reach their destination. Similar to sitemaps, they are used to guide both visitors and web crawlers to discover content in your website. In marketing, the primary goal would be to help your visitors navigate your website easily.
The two main types of sitemaps include;
XML sitemaps – This one is used to help web crawlers to discover pages and contents in your website.

With International Women's Day, fast approaching we can’t ignore the fact that women have a significant impact on marketing.

This article highlights the top 5 most prolific and successful women in marketing, that have dominated the industry in highly reputable companies across the globe.
1. Mina Seetharaman

Google keeps coming up with new and improved tools for your benefit. The great thing is that most of these tools are free to use. You can use them increase website performance, enabling you to use it as a marketing and advertising tool. In this article, we will take a look at some of the Google tools that you can use for free.

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