India’s most trusted Mystery Shopping company

HS Brands Asia is the Indian division of HS Brands Global, a U.S.-based company that specializes in mystery shopping, brand protection, and customer experience (CX) audits across more than 140 countries. Established in Bangalore, HS Brands Asia was launched to bring globally standardized auditing, compliance, and market intelligence services to the Indian market—tailored to local customer behavior, industries, and regulatory requirements.

While the exact founding year and founders of HS Brands Asia are not publicly listed, the company has grown significantly as a trusted partner for brands in retail, hospitality, automotive, healthcare, real estate, and e-commerce. It works by recruiting trained mystery shoppers who evaluate service quality, staff performance, store compliance, and online experiences across platforms like websites and mobile apps.

A key strength of HS Brands Asia is its access to SASSIE, an advanced analytics platform that turns field data into clear, actionable reports for clients. With offices in Jayanagar and BTM Layout (Bangalore), the company now manages thousands HS Brands Asia is a leading brand assurance and customer experience auditing company, headquartered in Bangalore, India. It is the Indian division of HS Brands Global, a U.S.-based company with operations in over 140 countries.

HS Brands Asia specializes in mystery shopping, compliance audits, market intelligence, loss prevention, and customer experience (CX) evaluation. The company works with top brands across industries such as retail, hospitality, automotive, e-commerce, healthcare, real estate, and financial services.

With access to the globally recognized SASSIE analytics platform and a network of thousands of trained auditors, HS Brands Asia helps companies maintain service quality, protect brand standards, and improve customer satisfaction.of audit projects across India, helping businesses improve customer satisfaction, maintain SOP standards, and outperform competitors.