Snapchat Expands Ecommerce Tools
Snapchat Expands Ecommerce Tools As It Courts Performance Marketers
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency partner program and more than 40 shopping partners, including eBay and Wish.
“This is the first time we’re addressing the needs of a specific vertical, as opposed to previously building general products for advertisers,” said Peter Sellis, Snap’s product director for revenue and advertising.